Why small internet products interest me
You do not need millions of users to build something useful. A product that helps a few hundred people and earns some money is a real product.
There is a version of building on the internet that requires massive teams, venture funding, and ambitions to become the next unicorn.
That version does not interest me.
What interests me is the other version: small, useful, honest products built by one or two people, solving specific problems, earning enough to be worth doing.
Why small
Small products are honest. You cannot hide behind team size or runway when it is just you and an idea and a few months of work.
Small products teach you the full stack of building - the idea, the design, the distribution, the support, the iteration. You cannot delegate your way around understanding.
Small products can actually ship. The graveyard of abandoned big ideas is much larger than the graveyard of small ones.
What I am testing
I am interested in products in the range of: helps real people with something specific, earns something, sustainable without huge ongoing effort.
Not passive income mythology. Just honest small businesses on the internet.
I have started a few. Some fizzled. Some are still alive. All of them taught me something.
The honest truth
Most small internet products do not become big businesses. But many of them become interesting experiments, useful skills, and occasionally, something that earns real money.
That seems worth doing.
The alternative is waiting until you have the perfect idea, the perfect time, and the perfect team. Most people who wait like that never ship anything.
I would rather ship ten imperfect things than wait forever for the perfect one.
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